On/Off/In/Between:
The Body in Graphic Design
Edition I
The Body in Graphic Design
Edition I
Book
2022
2022
ON/OFF/IN/BETWEEN: The Body in Graphic Design comes from my appreciation of our bodies and an understanding on both how graphic design creates community and what sensations can be embodied in graphic design. My body of work is a systematic experiment composed of research, inquiries, and projects. The study defamiliarizes the normative interaction between body gestures and tangible graphic design objects. The canon that emerged from the ancient Greek sculptor Polykleitos and Le Corbusier’s Modulor institutionalizes the gestures that connect us with tangible objects. My process challenges that very canonical interaction and critiques historical procedures of how the body, proportion, and movement have been interpreted and articulated with 2D graphic design prints. My thesis creates a new interplay of activities by defamiliarizing tactile sensibility with 3D raw objects. To facilitate unlearning habitual patterns, I utilize experimental tools—including printed matter, reciprocal installations, and pedagogical workshops—in order to examine the boundaries between bodies and prints, activate typography and space, connecting the individual to the communal. My methodology starts with constraints and allows possibilities to happen in the process. My thesis challenges and questions the normative body gestures traditionally embedded in graphic design.